Arkadia Works’ Managing Director, Fahmi Adi Cahya collaborated with FOX’S to create the digital art of the first FOX’S product on NFT.

By the theme of Heritage, Fahmi has created a digital illustration titled #SatuNusaKayaRasa, as FOX’S carries the local flavors such as tamarind and ginger. The first 200 editions of NFT are collected in under 20 minutes. And now only available in the secondary market for a very limited edition.

Category Brand Manager FOX’S Candy, Vanessa Ingrid Pamela said this campaign aims to create the products with local flavour, so it could be relevant to the audience. “We’re very much aware that in this competitive age, even a good product would need the right marketing strategy so that it could be received well by the consumers,” she added.
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